Modern Marketing

Advanced Materials for Marketing Specialists

Media mix models 101: how to get the maximum of your ad campaigns

Media mix models 101: how to get the maximum of your ad campaigns

What does media mix modeling (MMM) mean? The media mix models determine the effectiveness of each marketing element in terms…

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Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Hi, everybody! Today I’d like to talk a little bit about how to write an ad message or text. This…

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Advertising management 101: defined and explained

Advertising management 101: defined and explained

Advertising is basically a distribution of the company’s information to the customer. A kind of communication between buyers and manufacturers….

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Your complete guide to Google My Client Center (MCC)

Your complete guide to Google My Client Center (MCC)

The AdWords Client Center (MCC – My Client Center) is an effective tool designed to simplify the simultaneous management of…

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B2B web marketing trends 2020

B2B web marketing trends 2020

Let’s recall the classic issues of digital marketing in b2b and forecast what to do with them in 2020.  …

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Demand marketing 101: what it is and how to do it

Demand marketing 101: what it is and how to do it

What is demand creation? In its simplest form demand generation can be defined as (unexpectedly!) the generation of demand for…

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Marketing and business development: which pays better?

Marketing and business development: which pays better?

The difference between marketing and business development representative  Let’s start by figuring out if you understand the difference between marketing…

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Marketing automation specialist: job description, skills, salary

Marketing automation specialist: job description, skills, salary

Marketing automation is about minimizing the time and effort invested in routine processes in the marketing team by utilizing software….

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Values based marketing: what it is and how to use it?

Values based marketing: what it is and how to use it?

You’ve probably heard of two main approaches to marketing your product: Product-driven and Customer-driven.   A product-driven environment involves the…

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Hey marketers!

Welcome to your new favorite marketing blog

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