Modern Marketing

Advanced Materials for Marketing Specialists

Marketing audit 101: what is it and how to perform one?

Marketing audit 101: what is it and how to perform one?

Think of this: in 2018 alone, the number of closed enterprises exceeded the number of opened ones by 2.14 times….

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The 22 immutable laws of marketing: key takeaways and review of the book

The 22 immutable laws of marketing: key takeaways and review of the book

Think about how rules differ from laws. Rules are necessary to create a structure, and breaking them will not necessarily…

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Error 404 meaning, impact and best practices

Error 404 meaning, impact and best practices

One of the most common problems encountered by visitors to various sites is bug 404 Not Found. Today we will…

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Media mix models 101: how to get the maximum of your ad campaigns

Media mix models 101: how to get the maximum of your ad campaigns

What does media mix modeling (MMM) mean? The media mix models determine the effectiveness of each marketing element in terms…

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Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Hi, everybody! Today I’d like to talk a little bit about how to write an ad message or text. This…

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Advertising management 101: defined and explained

Advertising management 101: defined and explained

Advertising is basically a distribution of the company’s information to the customer. A kind of communication between buyers and manufacturers….

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Your complete guide to Google My Client Center (MCC)

Your complete guide to Google My Client Center (MCC)

The AdWords Client Center (MCC – My Client Center) is an effective tool designed to simplify the simultaneous management of…

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B2B web marketing trends 2020

B2B web marketing trends 2020

Let’s recall the classic issues of digital marketing in b2b and forecast what to do with them in 2020.  …

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Demand marketing 101: what it is and how to do it

Demand marketing 101: what it is and how to do it

What is demand creation? In its simplest form demand generation can be defined as (unexpectedly!) the generation of demand for…

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Marketing and business development: which pays better?

Marketing and business development: which pays better?

The difference between marketing and business development representative  Let’s start by figuring out if you understand the difference between marketing…

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