Modern Marketing

Advanced Materials for Marketing Specialists

Category: Articles

Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Hi, everybody! Today I’d like to talk a little bit about how to write an ad message or text. This…

Read More
Your complete guide to Google My Client Center (MCC)

Your complete guide to Google My Client Center (MCC)

The AdWords Client Center (MCC – My Client Center) is an effective tool designed to simplify the simultaneous management of…

Read More
B2B web marketing trends 2020

B2B web marketing trends 2020

Let’s recall the classic issues of digital marketing in b2b and forecast what to do with them in 2020.  …

Read More
Demand marketing 101: what it is and how to do it

Demand marketing 101: what it is and how to do it

What is demand creation? In its simplest form demand generation can be defined as (unexpectedly!) the generation of demand for…

Read More
Marketing and business development: which pays better?

Marketing and business development: which pays better?

The difference between marketing and business development representative  Let’s start by figuring out if you understand the difference between marketing…

Read More
Marketing automation specialist: job description, skills, salary

Marketing automation specialist: job description, skills, salary

Marketing automation is about minimizing the time and effort invested in routine processes in the marketing team by utilizing software….

Read More
Values based marketing: what it is and how to use it?

Values based marketing: what it is and how to use it?

You’ve probably heard of two main approaches to marketing your product: Product-driven and Customer-driven.   A product-driven environment involves the…

Read More