Modern Marketing

Advanced Materials for Marketing Specialists

Category: Articles

Personal marketing, personal brand, self-marketing – your step-by-step plan

Personal marketing, personal brand, self-marketing – your step-by-step plan

A personal brand is not just about social networks. Jennifer Aniston did not have Instagram until just recently, Roman Abramovich…

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What is media buying and how to master the buyer’s profession

What is media buying and how to master the buyer’s profession

Media buyer is a position that is often seen in advertising and media agencies. However, many companies have in-house media…

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RTB meaning, ecosystem overview and 6 tips to improve your campaigns 

RTB meaning, ecosystem overview and 6 tips to improve your campaigns 

If you are an RTB rookie, this article would be a great one, to begin with. We will discuss the…

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What is Martech + bonus: 3 case studies

What is Martech + bonus: 3 case studies

The term martech is applied to large projects aimed at achieving marketing objectives. Although everyone involved in digital marketing is…

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Programmatic advertising 101

Programmatic advertising 101

Programmatic advertising is a great tool to work with. Unfortunately, not so many expert materials are written about it, so…

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What NOT to do: common enterprise SEO mistakes you should avoid

What NOT to do: common enterprise SEO mistakes you should avoid

The absence of errors on all sites is a utopia. But when the naked eye notices errors on the sites…

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10 methods of audience engagement in social media + bonus: 11 posts ideas

10 methods of audience engagement in social media + bonus: 11 posts ideas

SMM specialists know that Facebook and Instagram have special algorithms for showing publications. With its help, the social network assesses…

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Marketing audit 101: what is it and how to perform one?

Marketing audit 101: what is it and how to perform one?

Think of this: in 2018 alone, the number of closed enterprises exceeded the number of opened ones by 2.14 times….

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The 22 immutable laws of marketing: key takeaways and review of the book

The 22 immutable laws of marketing: key takeaways and review of the book

Think about how rules differ from laws. Rules are necessary to create a structure, and breaking them will not necessarily…

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Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Marketer’s writing checklist: how to create ad copy that sells. 9 steps and 4 models

Hi, everybody! Today I’d like to talk a little bit about how to write an ad message or text. This…

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