Modern Marketing

Advanced Materials for Marketing Specialists

Category: Articles

What is outbound tele marketing?

What is outbound tele marketing?

Even though it existed for decades, the term has become well-know just a short while ago. It indicates proactively connecting…

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What is a chief revenue officer and why do you need one?

What is a chief revenue officer and why do you need one?

The Chief Revenue Officer (CRO) is a significantly common role, it takes its roots in Silicon Valley but it’s gaining…

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Email marketing manager: how to become the best one

Email marketing manager: how to become the best one

E-mail Marketer is a specialist in the Internet marketing team, whose main task is to create mailing lists to users’…

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Personal marketing, personal brand, self-marketing – your step-by-step plan

Personal marketing, personal brand, self-marketing – your step-by-step plan

A personal brand is not just about social networks. Jennifer Aniston did not have Instagram until just recently, Roman Abramovich…

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What is media buying and how to master the buyer’s profession

What is media buying and how to master the buyer’s profession

Media buyer is a position that is often seen in advertising and media agencies. However, many companies have in-house media…

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RTB meaning, ecosystem overview and 6 tips to improve your campaigns 

RTB meaning, ecosystem overview and 6 tips to improve your campaigns 

If you are an RTB rookie, this article would be a great one, to begin with. We will discuss the…

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What is Martech + bonus: 3 case studies

What is Martech + bonus: 3 case studies

The term martech is applied to large projects aimed at achieving marketing objectives. Although everyone involved in digital marketing is…

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Programmatic advertising 101

Programmatic advertising 101

Programmatic advertising is a great tool to work with. Unfortunately, not so many expert materials are written about it, so…

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What NOT to do: common enterprise SEO mistakes you should avoid

What NOT to do: common enterprise SEO mistakes you should avoid

The absence of errors on all sites is a utopia. But when the naked eye notices errors on the sites…

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10 methods of audience engagement in social media + bonus: 11 posts ideas

10 methods of audience engagement in social media + bonus: 11 posts ideas

SMM specialists know that Facebook and Instagram have special algorithms for showing publications. With its help, the social network assesses…

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